Big Brands or Small - EPR is Mandatory

February 15, 2021
Extended Producer Responsibility

The CPCB (Central Pollution Control Board) has fined major F&B brands for not complying with EPR. The fines range from Rs.8.7 crore to Rs.50.66 crore.

This puts forth the seriousness of the govt when it comes to brands filing their statutory returns to govt bodies regarding the collection and disposal plastic waste.

Extended producer responsibility (EPR), is an exercise and  a policy method in which producers take accountability on behalf of the organization for the proper disposal of post-production packaging.

In this context, a company’s EPR is to ensure collecting back the set amount of plastic waste and channelizing them to recycling units. Alongside, companies are also required to submit a Quarterly Progress Report (OPR) that is endorsed by the respective Urban Local Body (ULB) or state pollution control boards (SPCB).

To help ease the take-back process of plastic waste, Govt plans to ask brands to set aside funds to incentivise consumers to return used plastic, levy advance disposal fee, and monitor compliance.

The hefty fines on big brands such as Hindustan Coca-Cola Beverages (HCCB), Bisleri and PepsiCo is proof of how stringent the Govt. is regarding EPR.

As a w-commerce solution provider, Recykal aims to help brands comply with EPR and contribute to a sustainable future


Enabling digital commerce for waste management & recycling

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